RESULTS - AFFORDABLE ACTIONS LLC
79
$43,000
31
Total Leads Generated
Within 30 Days
Total Cash Collected within
30 days
Total Appointments
Booked within 30 days
CLIENT OVERVIEW
Based out of ST Augustine Tyler the owner Affordable Actions specailizes in Interior, Exterior, and Cabinet Painting with over 5 years of experience.
CHALLENGE
After spending over $3,000 on Meta ads Tyler was average around $200 CPL with only one job closed - Tyler was in the negative by $2,000.
OUR PROCESS
PHASE 1: FIXING ADS & STRUCTURES
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We started off by testing our plug and play ads that had high engagements across the country in different local markets. The problem with the current ads Tyler used were that they had low engagement and a low CTR which resulted in higher CPM and higher CPL
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PHASE 2: FIXING TARGETING
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We noticed that the targeting was bringing low quality leads and because his market was smaller compared to other local markets we niched down the targeting to high income Zip Code targeting.
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PHASE 3: Farming Engagement
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Within the first 2-3 days we were getting likes and comments on the ads. To further enhance engagements we replied to every single comment and asked questions to have more people comment on the ads resulting lower CPM and lower CPL.
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In the end this is what Tyler had to say about us...