RESULTS - Anything Paint Plaster Drywall
45
$29,000
24
Total Leads Generated
Within 30 Days
Total Cash Collected within
30 days
Total Appointments
Booked within 30 days
CLIENT OVERVIEW
Based out of Birmingham Michigan Steve the owner Anything Paint Plaster Drywall LLC specializes in Interior and Cabinet Painting with being in business for over 20 years
CHALLENGE
Before starting to work with us Steve tried out 3 separate agencies not able to get a single one of them to meet expectations and bring in quality leads. Our challenge was going into a saturated market and a very sophisticated buyers.
OUR PROCESS
PHASE 1: FIXING OFFER AND ADS​
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We started off by testing multiple different offers, prior to us they were running discount offers which attracted low quality leads and little to no leads. After finding a right offer in his market we used our plug and play ads to increase lead flow and engagement.
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PHASE 2: FIXING TARGETING
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We noticed that his targeting was way too broad bringing in low quality and little to no leads. So we went ahead and niched down his targeting to high income zip codes resulting in a influx of higher quality leads. Instead of competing in his area as another painter.
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PHASE 3: CREATING A COMPELLING STORY
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We noticed that in his market we were competing with dozens of other painters and agencies, instead of going down the rabbit hole of offering crazy discounts we created a story around his company showcasing their work and adding a story to his company.​​